eBay Custom Program | How to Customize eBay Listing | Selling Personalised Products on eBay

In recent years, the personalized products and gift market have flourished a lot. Customers love to buy uniquely designed customized products for personal uses and gifts. Amazon and Etsy allow their sellers to personalize items for the customers. But on Amazon, it is so tough to maintain a handsome profit margin for the sellers. On the other hand, Etsy is good for homemade and craft products only.

But after Amazon, we can say that eBay and Walmart are the largest and well known online marketplaces. Though Walmart doesn't have any customization feature, eBay introduced this customization feature recently for their customers. So, eBay has also engaged themselves with Amazon and Etsy in this race.

As a consequence, you can offer your eBay customers personalized items using a brand new feature called “Personalize”. This will help both the sellers and customers. Sellers who do not have a brand registry can also sell on eBay. As eBay is much cheaper, customers can buy customized items easily and spontaneously.

In this video, we will discuss and show you how to add the personalized feature on eBay. So, stay with us till the end of this video.

Personalized listings can be set up by using the “Personalize” option, just add “Yes” on the personalize option in the listings, and provide “personalize instructions” for customers. You will also need to turn on the “message to seller” option in your eBay account.

✅ To add personalization instructions for buyers go to the revision page from the eBay backend
✅ Click on the “Edit” option for any of the items which can be personalized for buyers.
✅ In the item-specific section, you will see a new field for personalization named “Personalize” in item-specific section.
✅ We need to change the option from “No” to “Yes”.
✅ Now you can add instructions for your buyers that what they need to provide or what they should follow.
✅ Once you have added your instructions, save the item and you can see what this new option looks like for your buyers.
✅ You can already see your personalization message and a text box for your buyers where your buyers can add the details about their personalized product as they want.
✅ Next, you will need to turn on the message to seller option. For this go to the account settings page
✅ Go to the option under communication with buyers.
✅ The message to seller option is located here in the what your buyers can do section.
✅ Ensure that “Send you messages on eBay while they’re shopping” is set to “Yes” and there you have it with this new feature.

So this is the way you can easily set up the personalization on eBay’s existing catalog. Please let us know if you have any issues while setting up eBay personalization for your items.

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