E27 - e-Commerce in China: Dr. Renata Thiébaut

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???? What does the e-Commerce industry look like in China?
Why is e-Commerce so important in China nowadays?
How can Artificial Intelligence (AI) be applied in the area of e-Commerce to make processes faster and more efficient?
How is the pandemic affecting e-Commerce platforms in China?

I had a discussion with Dr. Renata Thiébaut, COO of Green Proposition, E-Commerce Director of Web2Asia, and Alibaba Trainer ????

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Chapters:

00:00 Introduction.
00:22 Renata´s bio.
01:53 Renata´s personal journey: why China and why e-Commerce?
03:57 How having a PhD was beneficial for Renata´s career?
06:36 E-Commerce in China: what does the e-Commerce industry look like in China?
08:57 Why is e-Commerce so important in China nowadays?
10:19 From the e-Commerce perspective, what are the differences between Mainland China and Hong Kong?
13:03 How can AI be applied in the area of e-Commerce to make processes faster and more efficient?
14:49 How is the pandemic affecting e-Commerce platforms in China?
17:17 How did the US-China trade frictions affect e-Commerce in China?
19:34 How difficult is it for a foreign brand to establish in China?
22:46 Operational costs: how is the increase of operational costs affecting e-Commerce in China?
25:57 Products, price and quality.
27:26 What is China´s approach to digitalization and new technologies?
30:12 Wrap up.
Catégories
E commerce Divers

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