E066: DTC Marketers - Where Are You Wasting Your Time?

In ecommerce marketing today, acquisition costs are rising, tariffs are up, and growth is harder to come by, which means DTC brands are under pressure to do more with leaner teams. That got us thinking about where are marketers - and our teams - wasting time, and how can we work more efficiently without sacrificing performance?

In this episode, we break down the marketing workflows, habits, and internal processes that slow teams down and drain resources, from spending too long refining content that should’ve shipped, to full landing page redesigns, creative testing that never scales, and attribution deep dives that don’t lead to action.

We also talk about how to run a lean marketing team without losing output, where DTC marketers tend to overcomplicate, and how to better prioritize what actually drives performance, and much more.

If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6

00:00 Kickoff and Prime Day Preparations
02:53 Marketing Strategies for Major Sales Events
05:45 Driving Traffic to Amazon: Strategies and Insights
09:07 The Importance of Attribution Links
11:54 Exploring Paid Traffic for Amazon
14:52 Wasting Time in E-commerce: Identifying Inefficiencies
17:54 The Balance of Ad Volume and Quality
21:11 Learning from Product Launches: Successes and Failures
23:46 The Role of Plain Text Emails in Retention
27:13 Leveraging Existing Products for New Launches
41:49 Wasting Time and High Leverage Attachments
48:29 Customer Service Tools and Efficiency
57:01 Evaluating SEO and Affiliate Marketing
01:01:08 Setting Clear Goals for Marketing Functions
01:04:32 Retail as a Growth Channel
01:10:40 Operationalizing Marketing Insights
01:18:49 The Interconnectedness of Digital and Retail Revenue



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