E-commerce UX Redesign | From Frustration to Smooth Shopping”

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In this UX case study, I redesigned the Russul Boutique e-commerce website, a Nigerian men’s fashion store, to improve the online shopping experience and boost customer trust.

Through usability testing, I discovered key user pain points:
???? Difficulty finding items
???? Slow, clunky checkout
???? No reviews or trust signals
???? Concerns about payment security

Based on these insights, I redesigned the site with:
✅ Simplified filtering
✅ Quick Look + express checkout
✅ Multiple payment methods
✅ Reviews, ratings, and trust badges
✅ A seamless cart drawer for smooth shopping flow

Every solution came directly from listening to users — turning frustrations into design improvements.

???? This project highlights my UX design process: research → testing → wireframes → redesign → user-centered solutions.

If you’re interested in e-commerce UX, website redesigns, or boosting conversions, this video is for you.

#UXDesign #EcommerceUX #Shorts #DesignProcess #WebsiteRedesign #NigeriaFashion