E-Commerce Scaling in the “New Normal” with Yoni Kozminski, Founder and CEO of Escala

Yoni Kozminski of Escala and MultiplyMii joins the E-Commerce with Coffee?! podcast to talk about scaling in e-commerce. Yoni got his early experience working on operations optimizations and strategy with brands like Sony and Mastercard. Now he’s focused on e-commerce, drawn in by exciting scaling opportunities there.

In fact, one of Yoni’s companies, MultiplyMii, connects brands with executive-level offshore hires. Why? Start-ups can scale faster with more accessible budgets while still gaining the specialized talent they need. Most of the roles brands fill this way, Yoni says, start with job titles that didn’t even exist five years ago. Listen to the full episode to learn what Yoni has to say about this and other changes in the digital landscape.

➡️ Timestamps:
0:00-0:21 Intro
0:22- 6:50 The history of MultiplyMii and Escala
6:51-9:49 What successful outsourcing looks like
9:50-11:29 The market gap in general vs. executive hiring
11:30-14:14 The needs for e-commerce vs. traditional retail brands
14:15-17:04 Indicators a brand should begin to scale
17:05-19:07 Biggest challenges in outstaffing and scaling
19:08-23:40 What it looks like when a leader steps back from the business
23:41-27:55 When to scale in the 2021 landscape
27:56-32:16 Scaling by pressure vs. scaling with a long-term view
32:17-33:14 Where to get in touch with Yoni
33:15-33:37 Outro

#ecommercewithcoffee #amberengine #podcast #ecommerce #ecommercegrowth #scaling #ecommercestrategy #ecommercescaling

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