E-commerce measurement is more than ROAS

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In this episode, we dig into the real KPIs that drive profitable e-commerce growth.

???? KEY TOPICS:
→ Why ROAS doesn't tell the full profitability story
→ CAC-to-LTV ratio benchmarks (3:1 is good, 4:1 is great, 5:1 means you're leaving money on the table)
→ How subscription vs multi-product businesses should measure differently
→ Black Friday preparation strategies that actually work
→ The discount trap that destroys long-term brand value

For show notes, including links to the video, more content, and additional resources, please visit: https://thehypothesisshow.com/

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Follow this week’s hosts:
Maddy: https://www.linkedin.com/in/madelinesilver1/
Ryan: https://www.linkedin.com/in/ryan-clarke-marketing/
Santana: https://www.linkedin.com/in/santana-blanchette/