E-commerce growth in the market today | Q&A with G

E-commerce growth is becoming increasingly important in particular markets today and this includes e-commerce in the automotive industry. 

What is the definition of e-commerce within the auto world? 

Buying a car online has happened in very small pockets around the world which is not a market norm.

Topic covered
00:00 - Introduction
00:06 - e-commerce businesses
00:28 - Google entering your niche
01:00 - Importance of building a brand
01:30 - Bringing the car buying journey online
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George Mienie is CEO of AutoTrader SA and the driving force behind AutoTrader’s successful digital transformation. Successfully transforming AutoTrader SA into an online technology & marketing business continuing to grow revenue and profits. After a successful MBO and eventual exit, a popular public speaker and industry leader, George uses his influence to drive South Africa to a cleaner, greener Electric Mobility future. An early adopter of an Electric Vehicle to experience first-hand what it is like to live with an EV in South Africa.
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Hosts #AutoTraderPodcast, a fortnightly motoring and tech podcast sharing insights to a digital audience.
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A guest on the GarethCliff show every Friday at 7:45am hosted by CliffCentral.com Podcast Shows: https://www.georgemienie.co.za/podcasts/