E-Commerce Giants Enable Rs 300+ Crore GST Savings Amid Festive Boom | 4K

During India’s early festive sales, Amazon and Flipkart passed on over ₹300 crore in GST rate-cut benefits to customers, following the implementation of revised GST rates on September 22. Flipkart facilitated over ₹200 crore in savings, while Amazon enabled ₹100 crore across categories like appliances, fashion, and essentials. The new GST regime simplified tax slabs to 5% and 18%, aiming to reduce prices on 300+ daily-use items. Both companies took proactive steps to help sellers comply—Flipkart used tech enhancements and launched a 'GST Bachat Utsav' storefront, while Amazon offered automatic updates, tools, and masterclasses on tax compliance. Despite initial concerns over inflated pricing, corrections were made. The festive period also saw record-breaking demand, driven by GST cuts, Gen Z shoppers, and big-ticket purchases. Online festive sales reached ₹60,700 crore in the first week, a 29% year-on-year increase, with total sales expected to cross ₹1.2 lakh crore, marking the sector’s strongest season yet.

#GST, #AmazonIndia, #Flipkart, #Ecommerce, #OnlineShopping

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