E Business, E Commerce,E Marketing

E-Business, E-Commerce and E-Marketing, Online Marketing

Digital Marketing - Introduction to e-business and e-commerce
E-Marketing and E-Commerce course is aimed at providing students with the knowledge and practice on business and marketing via the internet. The course stresses the importance of the internet in the conduct of business and marketing of products and services around the globe. The topics to be covered in the course are E-marketing, E-commerce, E-environment, the management of customer relationship via the internet, and the design and application of the E-marketing and E-commerce. Student will learn the key roles of modern technologies in marketing campaigns to attract customers and in the success of national / international business transactions.


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