Drive E-commerce Sales with Predictive Analytics

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Mailchimp's predictive insights help you target your top customers right from your audience dashboard. This tutorial will show you how to use customer lifetime value and purchase likelihood to send the right message to custom segments with a targeted email, ad, or postcard.

To learn more about customer lifetime value and purchase likelihood, check out our help article:
https://mailchimp.com/help/about-customer-lifetime-value-and-purchase-likelihood/?utm_source=youtube&utm_medium=mc-social&utm_campaign=mc__product___eng_wld_en_202303&utm_content=___youtube-description-resource_learnmore

0:00 Intro
1:09 Selecting an Audience
1:29 How Predicted Segments Differ from Pre-Built Segments
2:14 Overview of Predicted Demographics
3:12 E-commerce Segments: CLV and Purchase Likelihood
4:35 Set up a Campaign with Predictive Segmentation
5:38 How Mailchimp Makes Data Predictions
6:49 Fine-Tune Targeting

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