The episode features special guest Felix Mayo. He shares his secrets to making millions on Black Friday with hosts Yananai Chiwuta and Franthoni Weinum.
Chapters:
00:00 Introduction to Felix Mayo and His Journey
02:03 Transition from Google Ads to Fractional CMO
04:44 Driving Revenue and Client Success
05:37 The Role of a CMO in Modern Marketing
08:16 Preparing for Black Friday: Strategies and Insights
11:08 Creative Processes and Messaging for Black Friday
15:28 Integrating Email Marketing into the Strategy
17:07 The Importance of Urgency and Early Bird Offers
21:16 The Evolution of Black Friday Promotions
22:05 Media Buying and Budget Allocation Strategies
23:01 E-commerce Growth Metrics and Their Importance
27:11 Understanding Attribution in Digital Marketing
31:01 Crafting Effective Offers for Black Friday
34:34 Utilizing Flash Sales and Urgency in Marketing
38:07 Outro Clicks & Commerce.mp4
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???? Connect with us on LinkedIn:
https://www.linkedin.com/in/yananai-chiwuta/
https://www.linkedin.com/in/franthoni-weinum-590a13192/
----------
Subscribe to Clicks & Commerce:
On Spotify: https://open.spotify.com/show/0Sw7XTgIvbb1oeJMiefUr1
On Apple: https://podcasts.apple.com/us/podcast/clicks-and-commerce/id1792586274
Chapters:
00:00 Introduction to Felix Mayo and His Journey
02:03 Transition from Google Ads to Fractional CMO
04:44 Driving Revenue and Client Success
05:37 The Role of a CMO in Modern Marketing
08:16 Preparing for Black Friday: Strategies and Insights
11:08 Creative Processes and Messaging for Black Friday
15:28 Integrating Email Marketing into the Strategy
17:07 The Importance of Urgency and Early Bird Offers
21:16 The Evolution of Black Friday Promotions
22:05 Media Buying and Budget Allocation Strategies
23:01 E-commerce Growth Metrics and Their Importance
27:11 Understanding Attribution in Digital Marketing
31:01 Crafting Effective Offers for Black Friday
34:34 Utilizing Flash Sales and Urgency in Marketing
38:07 Outro Clicks & Commerce.mp4
----------
???? Connect with us on LinkedIn:
https://www.linkedin.com/in/yananai-chiwuta/
https://www.linkedin.com/in/franthoni-weinum-590a13192/
----------
Subscribe to Clicks & Commerce:
On Spotify: https://open.spotify.com/show/0Sw7XTgIvbb1oeJMiefUr1
On Apple: https://podcasts.apple.com/us/podcast/clicks-and-commerce/id1792586274
- Catégories
- E commerce Divers
- Mots-clés
- Black Friday 2025, e-commerce strategy, paid advertising
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