Direct Mail ROI Explained in 40 Seconds

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Anyone who’s been in e-commerce for awhile has battle scars from Facebook ads and their “now you see it, now you don’t” ROI. So when brands hear about direct mail, the knee-jerk reaction is: “Sounds pricey, do I really need another channel that eats creative for breakfast?”

But here’s the spoiler: direct mail is a fixed cost with a way longer tail of performance than Facebook.

Ben Semmar, Orita Director of Strategy and resident “postcard whisperer,” says it best. ????