Digital Marketing News Dubai UAE| This Week’s News Round-up| Prism Digital Marketing UAE

Keep yourself updated with the latest Digital Marketing trends in 2021 and top news from the Digital Marketing world. If you need any assistance regarding Digital Marketing, contact me on +97145964040 or reach out to me directly at +971558500095.

Here is a list of the news topics that are being discussed in this video. If you want to jump to certain topics of your interest, here is the video breakdown for you.

0:25 – Facebook News Launches in the UK
2:50 – NFL Recruits Miley Cyrus, TokTok to Enliven Tailgate
3:30 – Adthena Buys Paid Search Business
4:15 – Triller Preps Super Bowl Ad
5:16 – GenY Medium Wins Digital Marketing Mandate for Jollywell
5:45 – Facebook to Benefit from the Ongoing Shift to Digital ads

Detailed Digital Marketing News Discussions in the Video:

Launch of Facebook News in the UK
Facebook News is a dedicated news feed featuring national, local, and lifestyle publishers. Publishers including channel 4 news, join already confirmed big names. It provides exposure and millions in revenue from advertising opportunities. According to Facebook, the initiative is intended to support the industry.

NFL Recruits Miley Cyrus, TikTok to Enliven Tailgate Ahead of Unusual Super Bowl
The league and marketers alike are moving away from TV to generate hype for the big game. The NFL has tapped Miley Cyrus to headline a tailgate experience ahead of Super Bowl LV on Feb. 7, according to a news release. The event will be broadcast live through a two-hour TikTok stream featuring exclusive video content.

Adthena Buys Kantar’s Paid Search Business as Marketing Consolidation Ramps Up
Adthena, the developer of artificial intelligence (AI) technology for internet search advertising, bought the paid search business of market researcher Kantar to expand its services, per an announcement. Terms of the deal weren’t disclosed. Triller reportedly preps Super Bowl ad as the app looks for a breakout moment. Triller plans to run its first in-game ad at the Super Bowl, though details of its plans are scarce, Ad Age reported, citing a source familiar with the matter. Viewed as a rival to video-sharing app TikTok, Triller last summer raised an additional $100 million in funding. Triller has claimed it commands 100 million monthly active users, and the Super Bowl could be a key stage for growing familiarity with the brand among a broader base of audience.

GenY Medium Wins Digital Marketing Mandate for Jollywell
GenY will also be responsible for full-funnel management from designing its content to brand communications to performance marketing for customer acquisition and building a base of loyal users.

Facebook’s Revenue Keeps on Climbing
Citi analysts said Facebook is likely to continue to be a primary beneficiary of the ongoing shift to digital ads, with shopping tools poised to benefit from the surge in e-commerce. Facebook ad revenue should accelerate further than its third-quarter 22% year-over-year growth led by ongoing recovery and a heavy e-commerce holiday season, JPMorgan analysts wrote in a note last week. Those analysts project fourth-quarter ad revenue growth of 26% year over year.

Lovetto Nazareth is a leading digital marketing consultant in the Middle East for the last 20 years. He heads Prism Digital and has helped numerous companies grow their business through digital marketing and strategic advertising. If you need any assistance in ranking your website on Google, message him on +971558500095 or call him on 097145964040 and we will be happy to help.

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