Difference between Regular Tracking and Server-Side Tracking

Difference between Regular Tracking and Server-Side Tracking

An increase in Ad Blockers and Apple's ITP have affected the complete tracking and measurement ecosystem. Pixel's ability to track users has been curbed by Apple. Cookies are restricted to 7 days and in some cases to 24 hours. To overcome this, server-side tagging and FB CAPI was introduced.

Learn server-side tagging and improve your data collection and data accuracy.

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Duration:
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Measure Marketer Agency is a premier Performance Marketing & Analytics Consulting firm where we provide customised solutions for Commerce clients to improve their data collection and measurement strategies.

Measure Marketer is also a badged Google Partner Agency managing huge ad spends.
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