Fashion designer and businesswoman Diane von Furstenberg talks about how livestreaming helps her connect with Chinese consumers. Von Furstenberg is best known for her iconic wrap dress, but the Brussels-born founder of apparel line DVF is also a digitally-savvy entrepreneur streaming live from Alibaba B2C e-commerce platform Tmall.
Follow Alibaba Group news and stories at: https://www.alizila.com
#IWD
#IWD2022
#FemaleEntrepreneurs
#livestreaming
#e-commerce
Follow Alibaba Group news and stories at: https://www.alizila.com
#IWD
#IWD2022
#FemaleEntrepreneurs
#livestreaming
#e-commerce
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