Deterring COVID-19 with a Fresh Scent and the Power of eCommerce

CEO and Founder of DedCool infuses hope into the green community by shifting their online store to support a bigger mission. Brought to you by GoDaddy.
https://www.openwestand.org/small-business-stories/


Since 2016, Carina Chaz has been creating multi-purpose fragrant concoctions through her sustainable brand, DedCool — a 100% unisex, nontoxic and vegan fragrance company in Los Angeles. But March 13th is a day she’ll never forget. On top of finding herself face-to-face with the retail apocalypse (also known as COVID-19), this freaky Friday was also the last day in the office with her team and she had just launched a new detergent product. Despite production coming to a stop and customers holding on to their pockets during the pandemic, Carina quickly shifted her battle plan to utilize her strong eCommerce presence as a tool to sell sanitary essentials that her quarantined customers needed now. With much excitement, her solutions for new products have been a hit. By staying true to her mission for sustainability and green beauty, DedCool has become more than a personal fragrance brand — they strive for the greater good by generously donating proceeds to support impactful organizations like the CDC and Meals on Wheels.

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