Designing the Future of E-Commerce with XR and AI at Amazon

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Xiaobi (Iris) Pan is a globally recognised pioneer in the field of Emerging Technology Design. She is the mind behind interactive installations that blend digital and physical, visited by millions of participants.
Currently, Iris is a Lead Designer at Amazon. There, she is dedicated to using technologies such as #AugmentedReality and #ArtificialIntelligence to revolutionise the consumer experience for both business and social good. We covered a lot during this conversation.

We start discussing:
- How these technologies drive business impact
- The one question that helped her bring her ideas to another level
- A #design model she follows to combine #gamification, interaction and value for brands
- We end up discussing the future of human-computer interaction and #ecommerce

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CONNECT WITH XIAOBI
???? Linkedin: https://www.linkedin.com/in/irisxpan/
???? Website: https://irispan.com/

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CONNECT WITH ME
????X (Twitter): https://twitter.com/GabRoXR
???? Linkedin: https://www.linkedin.com/in/gabriele-romagnolixr/
????Link-in Bio: https://beacons.ai/gabroxr

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PAST EPISODES
????️Show Website: https://www.xraispotlight.com/
????Spotify: https://open.spotify.com/show/7HLkRmFFBfmsr7MSFgthXi
????Apple Podcast: https://podcasts.apple.com/us/podcast/xr-ai-spotlight/id1718315002

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CHAPTERS

00:00 Intro
03:05 AI and Shopping Behavior
06:36 Designing Conversational Commerce
08:16 Challenges With AI Integration
11:31 Expanding AR Capabilities
15:20 Technical Collaboration and Constraints
18:11 Measuring Business and UX Impact
21:33 Virtual Worlds and Brands
29:33 Physical Installations and Campaigns
34:49 Advocating for Tangible Design
36:35 Wearables, Interfaces, and Ethics
42:32 The Future of E-commerce