Custom labels—help Google Ads + Facebook Ads understand the connections between your products

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Are you taking advantage of custom labels in your Google Ads + Facebook Ads product feeds?

Labelling up your products with their connections to one another can help the AI behind Google Ads + Facebook Ads. You can give it signals on how products might be connected across categories/product types that it might not pick up on its own.

You could label up products by margin or performance, by importance like if they’re a hero product or an upsell, if they’re promotionally or seasonally related, or by intended audience like golfers or students. The options are endless, what’s important is that the custom labels make sense for your business.

If you’ve still got space in your custom labels, start thinking about how you can signal their relationships to Google + Facebook’s AI today!