Criteo's Long Game - Sherry Smith

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In this episode of The Middlemen, Tom Limongello and Todd Sawicki sit down with Sherry Smith, Managing Director of the Americas at Criteo, to dig into where commerce media is really headed—and what’s still holding it back.

Topics include:
• How Criteo defines commerce media vs. retail media
• The fragmentation challenge and why platforms aren’t scaling fast enough
• Why brands want fewer dashboards and more outcomes
• The evolving role of retailers as publishers—and where they still fall short

Sherry also opens up about her path to joining Criteo, and how the company is positioning itself in the evolving ad tech landscape.

Whether you’re a brand, a retailer, or just navigating the chaos of modern media buying, this episode is for you.

Chapters:
00:00 Retail Media vs. Commerce Media: What’s the Difference?
00:18 Welcome to The Middlemen with Tom Limongello
05:10 Sherry Smith Joins the Conversation
05:50 Why Sherry Smith Joined Criteo
07:22 Meet Sherry Smith – MD, Americas, Criteo
09:03 From Managed Service to Self-Service: What’s Changing?
10:40 Criteo’s Unique Role in the Commerce Ecosystem
12:35 What Brands Want: Simplicity, Scale, and Trust
14:18 What’s the Future of Commerce Media?

Sherry Smith on Linkedin:
https://www.linkedin.com/in/sherryd-smith/

Criteo on Linkedin:
https://www.linkedin.com/company/criteo