Conduct a SWOT Analysis for Your Small Business

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Strengthen your small business with a classic exercise: the SWOT Analysis. Here, entrepreneur and soap maker Holly Rutt shares how to analyze your company's strengths, weaknesses, opportunities, and threats—then, improve on them. For more tips, join her on Skillshare: https://skl.sh/43d57lE

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SWOT ANALYSIS QUICK JUMP MENU

00:00 What Could Cause My Business to Need to Pivot?
01:22 Completing a SWOT Analysis
04:21 Acting on Opportunities and Weaknesses
04:50 Holly's Experience with SWOT Analyses
05:43 Join Holly on Skillshare

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ABOUT SKILLSHARE

Skillshare is an online learning community with thousands of classes for creative and curious people, on topics including illustration, design, photography, video, freelancing, and more. To get started, sign up for a free trial here: https://skl.sh/3BcqxlI

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ABOUT HOLLY RUTT

Holly Rutt is the founder and creative director of The Little Flower Soap Co., a natural handmade bath and body company in Chelsea, Michigan. She's been making and selling artisan soaps and essential oil body care online since 2010, and she continues to expand her skills as an e-commerce entrepreneur by taking loads of great Skillshare classes each year. She especially loves to improve her photography for lifestyle and product shoots and dabble in her hobby of watercolor painting. If you are an Etsy or Amazon Handmade craft seller ready to level up and go full time—or you're already a full-time artist/crafter and want to scale your business without a visit to the shark tank—then her Skillshare classes are for you: https://skl.sh/3viw0Ie