COMPLETE Copywriting For Beginners | Examples and Frameworks (2021)

Welcome to the third episode of 'How To Build A Million Dollar Brand'!

Eugene Schwartz famously said, "Copy is not written. Copy is assembled."

In this video, I will take you through the important aspects of copywriting. We'll analyse the finer points of direct response copywriting and how it can increase your sales. I will show you how to write copy for various website segments, welcome emails, abandoned cart emails, and Facebook ad copy.

I will also show you where we are in the process of our product. Share the conversations I've had with the suppliers.

00:00- Intro
01:55- Lemon Scrub label design
03:22- Chat with the supplier
11:40- Copywriting Intro
16:34- Product Page Copy
28:32- A note about SEO
30:46- Home page copy
36:12- A note about brand stories
38:20- Facebook ad copy
43:24- Email copy
46:30- A note about A/B Testing (Split Testing)

This series of videos will cover everything you need to start your eCommerce journey. If you are new here, please subscribe to my channel because I am doing this just for you!

Here's a list of people to follow to learn more about direct response copywriting.

Stefan Georgi: https://www.youtube.com/c/StefanGeorgi1
Stefan's Facebook Group:https://bit.ly/3BL6fhZ
Alex Cattoni: https://www.youtube.com/c/AlexCattoni
Kyle Milligan: https://kylethewriter.com/

A great podcast about copywriting: https://thecopywriterclub.com/

Here are some books you can read to help you with copywriting -

Breakthrough Advertising - https://amzn.to/3aCdlth
How To Write A Good Advertisement - https://amzn.to/2YSaE49
Scientific Advertising - https://amzn.to/3AMOcGK
The Adweek Copywriting Handbook - https://amzn.to/3aFNjoY
Influence - https://amzn.to/3lHW7kz

Join my Facebook group - ‘How to build a million dollar brand’:
https://www.facebook.com/groups/295119692414466

Resources mentioned:

Shopify - https://www.shopify.com/?ref=thedaviegroup

Adoric - https://adoric.com/?ref=P3IgMvWowf5OV

AdSpy - https://app.adspy.com/subscribe?a=a4197c7

BeProfit https://beprofit.co/?utm_source=Davie_Fogarty&utm_medium=Davie_Fogarty&utm_campaign=beprofit_aug

Calendly - https://calendly.grsm.io/4unaidggsp0p

Charm - promo code DAVIE (50% off a Starter or Professional plan for viewers & then paid a percentage after 3 months) https://charm.io/

Copy.Ai - https://www.copy.ai?via=david-fogarty

Gorgias - https://gorgias.grsm.io/davie

Hubstaff - http://hubstaff.com?oid=1&affid=41

Jungle Scout - https://junglescout.grsm.io/daviefogarty

Monday.com - https://mondaycom.grsm.io/dvuh84fp1kiy

Namecheap: https://www.namecheap.pxf.io/0Jd5W3

Optimonk - https://www.optimonk.com?p_id=58318642

Postscript - https://postscript.grsm.io/TheDavieGroup

VidIQ - https://vidiq.com/daviefogarty

Drop a comment below if you’ve got any questions, feedback or videos you’d like to see in the future! I’d love to know.

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