CN IRL 2021 Keynote: Think Different: Why Lands' END is Embracing Gen X

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Lands' End is zigging while other brands are zagging. While most retailers and brands are focused on Gen Z and younger customers, Lands' End is investing in Gen X, a generation that thinks about the future, is both nostalgic and tech-savvy and embraces online and offline. In this session, Chief Customer Officer Sarah Rasmusen will describe Lands' End's marketing efforts that keep Gen Xers loyal to their brand.

Speaker:

Sarah Rasmusen, Chief Customer Officer at Lands' End