Bykea — Building a product for the mass market in a frontier geography

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Guest
Muneeb Maayr
Founder, Bykea/Co-founder Daraz.pk
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Moderator
Dr. Hammad Ahmad Khan, Co-Founder & CIO, QuanVolve LLP.
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Description
The next wave of digital consumers are not super literate, yet hack operating a handful of western media and communication apps like 8 year olds. If we are to bring the next billion people into driving utility from smartphones, the products we create have to be simpler and gamified and curated for use cases. Muneeb talks about some of the hacks Bykea is deploying to fight a product play in the 5th most populous country in the world.

Guest’s Bio
Muneeb Maayr is the founder of Bykea: the largest network of motorbikes serving on-demand transport, logistics and payment services in Pakistan. Muneeb graduated from the University of Virginia to work in investment banking at Bear Stearns in New York City right after college. He then led a 600 person back office for SNL Financial in Islamabad, a business acquired by Standard & Poors. Prior to Bykea, Muneeb was Co-Founder and CEO at Daraz.pk, Pakistan’s leading ecommerce platform, acquired by Alibaba Group.