Business-to-Business e-Commerce Reviews with Dr. Uyen Uyen Banh

Dr. Uyen Uyen Banh is a marketing instructor. Uyen received her PhD in Marketing at the Asper School of Business, University of Manitoba. Her research focuses on marketing relationships, marketing strategy, and marketing technology. She received the Best Conference Paper Award 2023 for the Marketing Division by the Administrative Sciences Association of Canada. In our conversation, we discussed her PhD research on Identifying Drivers of Review Generation in Business-to-Business E-Commerce. Uyen also shared advice to students who wish to study this topic further and those seeking academic jobs.

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