Building Customer Journey Maps for E-commerce #ecommercetips #business #customerjourney

Now that you know what is customer journey, lets map journey of your ecommerce customer…

Using tools like Microsoft Clarity, you can actually see how people are navigating on your website. You can See where people click, what they ignore, and how far they scroll.

Look for trends, like specific drop-off points where hoards of users left your site without converting. Conversely, look for commonalities between behavior. What page do most first-time visitors view after landing on your homepage? In the first stage of an ecommerce customer journey map, you will start to notice that most of these first-touch pages revolve around building awareness before driving conversions.

You can also install Session Recording & Replays on your Shopify Plus store to record visitor sessions. You’ll get heat maps and also be able to see user behavior as they move from page to page.







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