Meta Ads have changed in 2025. If you run Facebook Ads or Instagram Ads for e-commerce or services, you need a proven testing framework that helps you test → kill → scale.
In this video, I break down:
✅ How to set campaign budgets with the 3× CPA Rule
✅ The Kill Switch (10×) rule to cut losing ads
✅ The Proven Ads (20×) rule for scaling winners
✅ How TAPS vs CAPS budgeting protects profit
✅ The exact KPI formulas: CPA, ROAS, MER, AOV
This framework helps you stop guessing and start scaling.
???? Full LinkedIn article with infographics:
https://www.linkedin.com/pulse/meta-ads-testing-framework-how-find-scale-proven-e-commerce-ahmed-vd5xf/
In this video, I break down:
✅ How to set campaign budgets with the 3× CPA Rule
✅ The Kill Switch (10×) rule to cut losing ads
✅ The Proven Ads (20×) rule for scaling winners
✅ How TAPS vs CAPS budgeting protects profit
✅ The exact KPI formulas: CPA, ROAS, MER, AOV
This framework helps you stop guessing and start scaling.
???? Full LinkedIn article with infographics:
https://www.linkedin.com/pulse/meta-ads-testing-framework-how-find-scale-proven-e-commerce-ahmed-vd5xf/
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- E commerce Divers
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