Prix: 26,00 €
(as of Jun 17, 2023 22:03:49 UTC – Details)
This book sheds light on current issues and opportunities that have been activated by new technologies in the luxury field. It places special emphasis on new technological integration, such as Artificial Intelligence, Internet of Things, Virtual Reality and Blockchain in the context of luxury consumption. Beginning with a detailed overview on current prominent technologies and their current uses in luxury, the book goes on to present experimental studies on luxury fashion, luxury tourism, luxury food and luxury real estate industries. Each chapter contributes to the design of a final diagnostic model that guides readers and managers through strategic marketing planning.
ASIN : B0BWDNT8WC
Éditeur : Palgrave Macmillan (12 mai 2023)
Langue : Anglais
Taille du fichier : 1860 KB
Synthèse vocale : Activée
Lecteur d’écran : Pris en charge
Confort de lecture : Activé
X-Ray : Non activée
Word Wise : Activé
Pense-bêtes : Sur Kindle Scribe
Nombre de pages de l’édition imprimée : 200 pages
