Bet you didn't know this about Amazon! ????????????

How did #amazon build a billion dollar business with almost no venture capital funding?

In this episode, host Auren Hoffman welcomes Jesse Pujji, the entrepreneurial force behind Ampush (a digital marketing firm that was one of the first to crack the code on Facebook ads) and GatewayX (a venture studio that builds incredible DTC brands). The two delve into the nitty-gritty of building businesses from scratch, focusing on the crucial role of quantitative backgrounds in marketing, the power of creativity, and the unpredictability of platforms like Facebook.

Jesse also explains why so many DTC businesses fail, and what the *winning* playbook for DTC marketing is.

They explore the Direct-to-Consumer business model, discussing the often misunderstood aspects and why second movers often enjoy more success. Jesse also shares insights about Red Ventures, a company he greatly admires.

As the conversation progresses, they touch upon the future of E-commerce and the challenges of building consumer relationships in the digital age, drawing from the example of True Classics. The episode concludes with a discussion about venture studios, the art of storytelling, and the unconventional concept of deferring gratification.

To learn more about SafeGraph, visit https://www.safegraph.com
To learn more about Flex Capital, visit https://www.flexcapital.com

You can find Auren Hoffman on Twitter at @auren and Jesse on Twitter @jspujji.