Are CPG Brands Ready for the Search Shift in the Age of AI & Retail Media? | Ft. Marc Hubbard

Welcome to another insightful episode of the Digital Shelf Insider Podcast. In this episode, host Shreshta Joy speaks with Marc Hubbard, a seasoned E-Commerce Sales Leader with over 20 years of experience in CPG and market research, about how AI, retail media, and shifting digital strategies are transforming the way brands compete on the digital shelf.

Marc shares why Amazon’s dominance is bigger than ever, the rise of retail media networks, and how brands can make smarter investments despite fragmented benchmarks. He also explains why hyper-personalization isn’t fully here yet, how AI search will change product discovery, and why many brands are drowning in data but starving for actionability.

The conversation dives into the realities of content optimization, the missed opportunities in PDPs, and the ongoing challenge of proving incrementality in retail media. Marc also outlines where he sees the future of digital commerce heading, from AI-driven insights to the potential entry of global giants like Alibaba into Western markets.

What you’ll learn:
✅ Why Amazon and retail media remain the biggest forces in CPG e-commerce
✅ How AI is reshaping product discovery, personalization, and content creation
✅ Why brands struggle with data overload and what they actually need instead
✅ The truth about hyper-personalization (and why it’s mostly a content problem)
✅ Why incrementality matters more than vanity metrics in retail media

If you’re in CPG, retail, or e-commerce strategy, this episode gives you a clear view of the challenges and opportunities shaping the future of digital commerce.

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