Amazon Vendor | Beyond the Reports: Turning Brand Analytics into Strategic Action

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Brand Analytics holds the answers—if you know how to read between the rows.

In this episode of Marketplace Masters, host Paul Sonneveld is joined by Jimmy Barber, Strategy Director at The Bluebird Group and a returning guest, to unpack one of the most powerful but under-leveraged data sets on Amazon: Brand Analytics.

Together, they’ll dive deep into tools like Search Query Performance, Catalogue Search Performance, and Amazon Brand Analytics, showing how agency professionals can go beyond just report downloads and actually use these insights to drive smarter campaign decisions, product optimisations, and client recommendations.

Expect a fast-paced, insight-packed conversation with real use cases and tips for:
▶️ Identifying winning vs. underperforming products by search visibility
▶️ Tracking and improving organic share of voice
▶️ Prioritising keyword investments by retail readiness and conversion potential
▶️ Leveraging trends for line extensions, content updates, and portfolio decisions

Designed for: Amazon agency professionals, account managers, and analytics leads looking to scale their strategic impact.

???? Register now—even if you can’t make it live. All registrants will get access to the recording afterwards.
Catégories
E commerce Amazon

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