AMA: What's Working to Scale Ecommerce Stores in 2022 | #398 The Unofficial Shopify Podcast

The 8th installment of our popular Ask Me Anything series

TIMESTAMPS:

00:00:00 - Cold Open
00:02:53 - News & Updates
00:11:09 - Alternatives to Shopify and Google Analytics
00:15:02 - TikTok Strategy
00:20:15 - What do successful brands do differently?
00:23:34 - Is SEO still viable?
00:24:21 - What's one thing around the corner no one is talking about yet?
00:28:35 - Which 3 eComm strategies that just don't work like they used to?
00:30:45 - Meta Shops (FB/IG)... Should Shopify merchants have checkout on their owned Shopify store, or, Meta Checkout (In-app checkout)?
00:35:34 - The NEW Shopify Customers View sections
00:38:59 - Google PageSpeed Fallout: "You've been living under the PageSpeed matters regime for a decade."
00:40:42 - Return Management Apps
00:41:45 - We invested in PostPilot, "its Klaviyo for snail mail."

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“How is an entrepreneur like me supposed to scale my store?”

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