Always Do This In Your Business #business #entrepreneur

Differentiation is everything in business. Many companies are drowning in a “sea of sameness” where they look the same, act the same and offer the same types of products and services. There is a famous quote, “Different is better than better.” You have to start by having an intimate understanding of your competition and how and what they are doing. It’s the first step in knowing how to differentiate your brand so you can own more of the market.
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This video is for entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, design trend, marketing and communications.

Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency and the founder of Brand Design Masters, an ecosystem of mastermind groups, courses and networking communities for creative professionals and digital entrepreneurs seeking to build bullet-proof personal brands, agencies and businesses.

Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip gives design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves or for the clients and customers they serve.