Ebay, giant of e-commerce, was forced to exit china in 2005 because it couldn't compete with chinese homegrown marketplaces such as Alibaba and Taobao, which are now valued at 250 billion dollars and 60 billion dollars, respectively. The first reason for Ebay failed against Alibaba is that Jack Ma launched a competitor's consumer to consumer auction site.
Ebay entered china as a defensive strategy with the goal of keeping Ebay from taking away customers from Alibaba. The majority of Ebay's auctions consist of the sale of second hand items as second hand goods are usually associated with lack of wealth among chinese consumers. They didn't like to buy them. Jack Ma, Alibaba's founder, founding his company with 17 friends on the fifth of june 1999. In fact, in 2014, china accounted for more than 80% of all e commerce transactions in Asia pacific.
Ebay entered china as a defensive strategy with the goal of keeping Ebay from taking away customers from Alibaba. The majority of Ebay's auctions consist of the sale of second hand items as second hand goods are usually associated with lack of wealth among chinese consumers. They didn't like to buy them. Jack Ma, Alibaba's founder, founding his company with 17 friends on the fifth of june 1999. In fact, in 2014, china accounted for more than 80% of all e commerce transactions in Asia pacific.
- Catégories
- E commerce Ebay
- Mots-clés
- ebay, marketing, sales
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