Alibaba Talks E-commerce Trends: The World's Biggest Shopping Festival with Olaplex CEO JuE Wong

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Alibaba’s 11.11 Global Shopping Festival is underway and we expect 900 million Chinese shoppers to participate. We're joined by JuE Wong, CEO of California-based haircare company Olaplex, who shares how the brand is using 11.11 to build a bigger presence in China. JuE will also talk about Olaplex's recent US$1.6 billion New York IPO and its measurement for success in the premium haircare market.

Get the latest update on this year's 11.11 Global Shopping Festival here: https://www.alizila.com/live-blog-alibabas-11-11-global-shopping-festival-gets-underway/

You can also read more about the fast-growing haircare market in China here: https://www.alizila.com/making-waves-challenger-beauty-brands-disrupt-chinas-us9-billion-haircare-market/