Why did Alibaba, the Chinese e-commerce giant, fail to dominate global markets despite huge success in China? This short explains the key reasons behind Alibaba’s international struggles—ranging from stiff competition with Amazon and eBay to trust issues, logistics challenges, and cultural barriers. A quick case study on what went wrong with AliExpress and Alibaba’s global expansion strategy.
- Catégories
- E commerce Aliexpress
- Mots-clés
- Alibaba case study, Alibaba failure, Alibaba vs Amazon
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