Alex Hormozi's Advice on Facebook Ads

No affiliate links, no courses, no communities to sell you.
My name is John Portalios, I manage 1 million dollars per month
on Facebook and Google ads for 5-9 figure brands - honest service
work. If you want to work with me, schedule a call:
https://agency.adbreakers.com/quiz-funnel

Here's my story:
-Raised by a single immigrant mother making just €4,000 per year.
-21 years old: Started Shopify store Smartfits while still a
student. Our starting capital was €600 we scraped together from
part-time jobs. That's the only money we ever put into the
business.
-Smartfits generated over €3.2M in sales using just Facebook and
Google Ads.
-Finished my degree in Mechanical Engineering & Business
Management from University of Patras while working 24/7 to grow
the business.
-Appeared on national TV (Dragon's Den), turning down €70K for
10% of my company.
-Delivered a TEDx talk on entrepreneurship and scaling
businesses.
-Sold part of my e-commerce brand after hitting $1M+ annual
revenue, then shifted focus to helping other businesses grow with
Facebook and Google Ads.
-Reached 70k followers on Instagram and TikTok by creating videos
on how to help businesses grow

Today: My partner Anti and I run AdBreakers, where we manage $1
million per month in ad spend helping businesses scale with paid
ads. Anti previously took The Fidget Game from 0 to $3.2M in 14
months, landing a Shark Tank deal. We also host a private podcast
featuring 9-figure ecom owners and marketing experts like Peter
Kell, Nick Theriot, Sam Piliero, Blake Anderson, and other
industry leaders.

-----------------------------

Discover Alex Hormozi’s best advice on Facebook Ads and how his strategies can help you scale your eCommerce business. From the importance of volume in creatives, to mastering the first 3 seconds of your ads, and leveraging proof for higher conversions—this video breaks down key lessons that I’ve personally used to scale brands to 7-figures and manage over $1M/month in ads. Perfect for entrepreneurs, marketers, and eCommerce store owners looking to run better Facebook Ads and get results.

Timestamps:
0:00 – Intro: Learning from Alex Hormozi
1:12 – Why Facebook Ads are all about volume
3:45 – The truth about quantity vs quality in creatives
6:20 – Why video ads outperform static ads
8:05 – Focus on the offer, not just the platform
10:10 – The first 3 seconds: hooks that make or break ads
13:40 – Proof is everything: the #1 factor for conversions
17:25 – How to use social proof, studies, and testimonials
20:05 – Final thoughts & why proof beats persuasion