AI-Powered E-commerce: How Trellis is Redefining Growth

Welcome to the CanadianSME Small Business Podcast, hosted by Maheen Bari. In this episode, we explore how e-commerce businesses can leverage AI and data to optimize merchandising, advertising, and growth strategies in a competitive digital marketplace.

Joining us is Fahim Sheikh, Co-founder and CEO at Trellis, a SaaS company transforming how brands scale on platforms like Amazon, Walmart, and Shopify. Fahim shares his journey through startups, the role of AI in e-commerce, and insights into building scalable, award-winning solutions.

Key Highlights:

Startup Journey: Lessons on culture, resilience, and preparation from Fahim’s career path.

Go-to-Market Strategy: Key tactics to maximize growth, efficiency, and visibility on marketplaces.

AI & Merchandising: How AI-driven merchandising improves ROI and common e-commerce pitfalls.

Fundraising Insights: Advice for entrepreneurs on attracting the right investors and growth capital.

Awards & Vision: Trellis’s achievements and plans for scalable e-commerce solutions in 2025.

Special Thanks to Our Partners:

RBC: https://www.rbcroyalbank.com/dms/business/accounts/beyond-banking/index.html
UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWA
Google: https://www.google.ca/
A1 Global College: https://a1globalcollege.ca/
ADP Canada: https://www.adp.ca/en.aspx

For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age!

Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.