A Day In The Life Of An e-Commerce Business Owner

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Miki Phoon (@miki2ce) started her first e-commerce business at 21. While the business did well initially, a price war among competitors ensued and it soon became unsustainable for her to continue after two years.

Not contented with letting her entrepreneurial experiences go to waste, Miki started her second and current business, a social e-commerce business called M2GIC in 2019 with one key difference – to own the products she sells.

To better understand how it’s like running an e-commerce business, we followed her through a day and bring you insights of how it's like to be running an e-commerce business in Singapore.

Also, read our interview article of Miki here: https://dollarsandsense.sg/miki-phoon-founder-m2gic-shares-tackles-challenges-running-e-commerce-beauty-business/

This video is also brought to you in collaboration with Lalamove.

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