A Complete Guide to Airline Retailing by Ann Cederhall

If you are working for an airline or an airport this course will give you the key skills to get you started or inspire you if you are already retailing. The material will help you build successful business cases and generate new revenues. During the course you will learn how to retail, you will look at examples and best practices. You will get checklists and advice as to where to begin and for those who already retail to find inspiration and ideas.

At the end of this course, participants will be able to:
→ Explain the meaning of the buzzwords like marketplace, merchandising, cross-selling, upselling etc.
→ Identify what you need to better understand ranging from commercials to technology
→ Explain the principles of retailing and have access to practical advice on how to build your business case
→ Identify potential opportunities for your own business

Link to the course: https://www.aeroclass.org/app/courses/a-complete-guide-to-airline-retailing

About the instructor:
Working as an independent consultant in the aviation industry with more than 20+ years of experience Ann has proven expertise in retail, e-commerce, digitization, innovation, project management, and delivery. Key knowledge areas include NDC, ONE Order, corporate booking tools, airline website management, shopping, and merchandising. She has an extensive record of delivering business value across the globe having lived and worked in 10 countries. Ann has worked with more than 15 airlines including Lufthansa Group, SAS, Norwegian and Philippine Airlines.

About Aeroclass:
Aeroclass is the first e-learning platform to focus specifically on the aviation market. It combines the latest IT advancements, modern learning methods and technologies with skills and practice of world-renowned instructors to introduce a virtual learning infrastructure focused on the aviation industry. Aeroclass is designed for professionals to acquire and deepen their knowledge in the aviation sector and prides itself in introducing a platform with a variety of online courses for industry newcomers, engineers, managers and executives and allowing for flexible learning experience - anytime, anywhere.

→ Website: https://www.aeroclass.org/
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→ LinkedIn: https://lt.linkedin.com/company/aeroclass-org