8 Steps To Get More Traffic To Your Website With Pinterest That You Never Knew with Jane Whittred

Most small business owners overlook Pinterest because they assume it’s only for recipes, weddings, or DIY projects. The truth is, Pinterest is a powerful search and discovery engine that consistently drives long-term traffic and leads — often outperforming Instagram and Facebook. This session shows you exactly how to set up, optimize, and use Pinterest as a business tool to build brand visibility and generate ongoing leads.

Join our free live training every Tuesday from 6–7:30pm AEST ???? Register here: https://ezyurl.co/bosio

What You’ll Learn

Why Pinterest is a search engine, not a social platform

How to set up a business account and link your website

The role of boards and how to use them strategically

Keyword optimization for titles, descriptions, and pins

Designing pins that grab attention and build brand consistency

Step-by-step process of posting a pin (title, description, alt text, links)

Daily and weekly pinning routines that build traction

How to use Canva templates to scale content quickly

The “slow burn” advantage of Pinterest over short-term platforms

Homework checklist to get started right away

About the Speaker

Jane Whittred is a business coach and trainer with a strong background in marketing and practical implementation. She helps small business owners cut through noise and focus on strategies that generate consistent results.

Why It Matters

Too many founders put all their energy into platforms where content disappears in hours. Pinterest works differently. Done right, one pin can drive traffic for months or even years. For small business owners, this means building a compounding asset that continues to deliver leads long after the work is done. Using Pinterest strategically ensures your content works harder for you while you focus on growing your business.

⏱️ Timestamps

00:00 Welcome and introduction
01:15 Why Pinterest is more than recipes and crafts
04:32 How Pinterest drives traffic and sales
07:40 Setting up a business account and linking your website
11:58 Understanding boards: public vs hidden
16:45 Using keywords across titles, descriptions, and pins
22:20 Designing effective pins and board covers
27:05 Step-by-step process of posting a pin
32:12 Scheduling pins and why freshness matters
36:50 Pinterest as a “slow burn” traffic source
41:24 Saving pins from others and why it boosts your account
45:52 Building credibility with 10–40 boards
50:16 Canva templates: streamlining your pin creation
54:20 Daily pinning habits that build long-term reach
59:45 Homework checklist to get started
01:04:30 Why Pinterest often beats Instagram for traffic
01:08:40 Final Q&A and wrap-up