7 Things I Have Learned Using GA4

Discovering GA4 and its new features can feel like a never-ending task. The tool is constantly evolving, and navigating it can easily become a confusing and frustrating experience. Recently, Sofiia attended MeasureCamp in Berlin where she gave a presentation about her learnings after exploring the tool. The presentation inspired this video in which she shares her top findings so that you can have an idea of what you might encounter when you start using this tool.

So relax and follow along while she shares some really cool insights based on her experience with the tool.

OUTLINE

00:00 - Introduction
00:22 - UA to GA4 Migration
01:38 - GA4 Data Retention
02:28 - GA4 Goals Migration Tool
03:52 - User ID Custom Dimension
04:49 - Missing Event Parameters
05:39 - GA4 Custom Report Interface
06:12 - GA4 Tools and Extensions
07:25 - More GA4 Information

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