@abdulmukati went from 0 to 600k LinkedIn impressions in 90 days.
What's crazier: he started posting with no product, then built it in public.
How he did it.
– Pruned non-ICP from his network
– Posted the story: the pain, the bet, trade-offs, tiny experiments
– Treated posts as a discovery loop (DMs → calls → roadmap)
– Ignored “they’ll steal my idea” bias—ideas are cheap; execution compounds
This is not fluke. I did this myself 2x before.
1st e-commerce startup.
– couldn't afford unsold inventory,
– so ran a fake flash sale with zero phones in stock,
– measured signups & show-ups,
– then did another sale & ordered the right inventory that got sold out.
At @nexdotai .
– shipped a frontend-only demo,
– built a waitlist,
– booked discovery calls,
– and only built the features customers cared about.
The only job of an early stage startup is to Build & Launch (h/t @farzatv )
Launch ≠ a polished demo.
Launch =
Being out there.
Talking about your idea, the product, the approach.
In public (the channel where your customers hang out).
Daily.
#buildinpublic #startups #founders #product #sales #buildspace #founderlife #growthhacking #linkedin #growthmindset
What's crazier: he started posting with no product, then built it in public.
How he did it.
– Pruned non-ICP from his network
– Posted the story: the pain, the bet, trade-offs, tiny experiments
– Treated posts as a discovery loop (DMs → calls → roadmap)
– Ignored “they’ll steal my idea” bias—ideas are cheap; execution compounds
This is not fluke. I did this myself 2x before.
1st e-commerce startup.
– couldn't afford unsold inventory,
– so ran a fake flash sale with zero phones in stock,
– measured signups & show-ups,
– then did another sale & ordered the right inventory that got sold out.
At @nexdotai .
– shipped a frontend-only demo,
– built a waitlist,
– booked discovery calls,
– and only built the features customers cared about.
The only job of an early stage startup is to Build & Launch (h/t @farzatv )
Launch ≠ a polished demo.
Launch =
Being out there.
Talking about your idea, the product, the approach.
In public (the channel where your customers hang out).
Daily.
#buildinpublic #startups #founders #product #sales #buildspace #founderlife #growthhacking #linkedin #growthmindset
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- E commerce Divers
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