5 reasons your business NEEDS to be on TikTok

Watch the full video here: https://www.udemy.com/course/tiktok-marketing-grow-your-account-master-tiktok-ads/?referralCode=14A825BBD3985D162F0A

5 reasons to be excited about TikTok

#1 TikTok is currently the fastest growing social media platform in the world
- 2 billion downloads - 600-800 million monthly active users - 5-10% engagement rate (very high) - Average daily use - 6 times, 62 minutes

#2 Even though the TikTok audience is still pretty young, it’s maturing very quickly, becoming similar to that of Instagram

#3 The TikTok algorithm is very different than the Instagram algorithm
- On Instagram, your posts are displayed mostly to your followers and a smaller number of other people through hashtags - On TikTok, your posts are displayed to a small group of users, and if they like it, it will be displayed to more and more people - if your video is good, you can get millions of views with 0 followers

#4 There are multiple ways of making money on TikTok
- Put a link in your bio to drive traffic to your website - Once you have more than 1,000 followers, you can do live streams and collect money from your followers
- You can go to the official TikTok Creator Marketplace and do brand deals - You can feature products in your videos and include e-commerce links so people can buy directly from the video - If your product is an app, you can add a “Download app”the button directly in your profile - As a business, you can run profitable ads

#5 TikTok is the biggest marketing opportunity right now for businesses