5 Questions with Rich Donahue @Ibotta | 3 Top Marketing Tips | CleverTapEngage

What can 40 million customers and 2.5 billion annual purchases teach us about customer loyalty in the age of mobile? In this episode of CleverTap Engage, we chat with Rich Donahue, the CMO of Ibotta, a cash back app that rewards shoppers for their purchases.

And, of course, helps retailers and brands build more loyalty with their customers.

Donahue shares insights on:
E-commerce post Covid
Apple’s ATT and iOS 15
Rewards-as-a-Service for customer loyalty
Top signs of high-intent customers
Location-based deals
Segmentation by customer mindset and customer moments
Brand vs performance
What will never change about marketing

“CleverTap Engage” is a video interview series featuring the globe’s most respected CMOs and executives, shining a light on how to achieve meaningful and memorable customer engagement. The series is co-hosted by Peggy Anne Salz and John Koetsier.

About CleverTap:
We are a mobile user engagement and analytics platform enabling startups, marketers and developers to use the power of data and messaging to personalize customer experiences on mobile apps.

Today, thousands of marketers and developers worldwide use CleverTap to gain deep customer insights to improve user loyalty.

Visit our website: https://clevertap.com/​

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