5 Questions With... Ahmed Ashraf

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Here is the first episode of our series ‘5 Questions with... Industry Leaders.’ Featured in this video is Ahmed Ashraf, Head of B2C E-commerce at L’Oreal, who answers 5 key questions and provides top insights into the beauty industry.

This interview series is a way to connect industry leaders from the fashion, luxury, and beauty industries, and provide a platform for them to share their best advice and expertise. Watch as we talk to Ahmed about why he loves his job, how the industry has changed since he began his career, and the challenges that he and others have had to adapt to amid the pandemic, among other things.

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