4 Facebook Ads features that can make your life easier in digital marketing

Episode 50 of #DigitalBrunch: 4 Facebook Ads features that can make your life easier in your Facebook Ad Manager account

#OnlineMarketing #FacebookPPC #Facebook Ads

1. the Breakdown By button
2. Audience Saturation
3. Auction Overlap
4. Significant Edit History

Last week I was sharing with you 6 Google Analytics hacks that can definitely make your like easier. And I received a lot of "thank yous" and "Eurekas" In the comments and dms and so on because you didn't know those features. If you haven't seen that video, maybe it's time to hit the subscribe button, below this video and subscribe to our youtube channel to always keep up to date to with digital marketing tips and E-commerce and so on. So yeah, I was telling you that I saw what succes those Analytics tips had, and what came to my mind is that there are four features that I noticed in my online marketing trainings that people don't know within the Facebook Ads Manager interface. There are four features that can also make your life easier when you are doing Facebook Ads hands on campaign optimisation My personal favourite is the 'Breakdown button". And I know that I was telling you about it in other videos as well. And it helps you a lot when you are doing campaigns that are placed on automatic placements, or that are running through very wide audience and you want to see how each segment performs. You want to see how your campaign performs for each audience segment, for each placement and you want to see maybe what the click through rate is, for each of those, what the performance rate is, what the conversion rate is and so on. So here, in the Ad Manager you can find a breakdown button. And it can break down the campaigns by time, by delivery and by action. What I found most useful when I'm optimising the campaigns, is to breakdown by the audience segments like by age and gender and for example if your campaigns are running through very wide audience you can see here exactly how each audience segments perform. And if you had, for example, purchases from you campaigns or leads or whatever your looking for, you can see here which segment had the highest conversion rate or the highest click through rate and so on. You can also breakdown the campaigns by platform or device or by plcement and device and see for example if you went for automatic placements you can see here which of the placements your campaign was running on, performed the best. and then if you see that for example you have five purchases and all of them were from instant article placement, let's say You can select manual placemets and not automatic placements, and go only for the placement that performed best. So the breakdown button it helps you segment how your Facebook Campaign ran. And you can use it in various ways. Another button that can definitely help you a lot, I just pushed the clear brekdowns here. Another button that can help you a lot is the "inspect button". and you can find it only at the Ad Set level. so in the Ad sets that are here. If you click the inspect button you will find here 3 features which are pretty magical. The most magical of them is the audience saturation feature here you can find out what exactly the performance of your campaign was, taking into account the frequency so you can see here that maybe as the frequency of the campaign increased, maybe the performance lowered, maybe the cost per result increased and that is for you the perfect signal that maybe you need to change the campaign targeting or maybe you need to change the visual or the message or whatever. So it's really, really good to check this Audience Saturation section. I told you about it before and here it is where you can find it. Another feature that I was telling you about is the Auction Overlap Remember you only need this feature, if you are really running a lot of campaigns. Parallel campaigns, simultanous campaigns. If not, if you are running just two campaigns, with three or four ad sets, it's no problem. but if you are running various campaigns at the same time, You should check her the Auction Overlap of your campaigns. You can click here on show additional insights and see exactly which campaigns are overlapping. Of course you are targetting different audiences, let's say you are targeting different interests, but they are overlapping on some part of the audience and that means that you are auctioning against yourself and therefore your CPC is growing. here you can see which campaigns are overlapping and you can see what you need to change. And last but not least, here you can find the significant edit history. You know I was also telling you also in Google Ads about the change history. It's useful to monitor what the people that are running the campaigns are doing in your account, obviously, but apart from this big brother approach, it's also useful to see what you have changed, in the history of the campaign, and see how this corelates with the campaign performance.