$3.4 billion wiped out on Amazon - the bancruptcy of the largest e-commerce aggregator Thrasio

Deep dive into the bankruptcy of the largest Amazon aggregator Thrasio. Thrasio raised $3.4 billion from some of the biggest investors globally. The video covers what the largest e-commerce aggregator promised to their investors and what led to their downfall.

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► https://nuoptima.com/amazon-ppc-services

-- CASE STUDY --
https://nuoptima.com/96north

???? Video Chapters:
0:00 - Introduction: Thrasio's Bankruptcy and Investor Missteps
0:41 - Alexe's Prediction on Amazon Aggregators' Failure
1:25 - The Amazon Aggregator Bubble: 2020-2021
2:07 - Thrasio's Business Strategy: Acquisition and Multiple Arbitrage
2:46 - Operational Challenges and Technology Promises
3:25 - Impact of Rising Interest Rates on Thrasio's Model
3:59 - Thrasio's Attempted Public Listing and SPAC Failure
4:38 - Investor Dilemmas and Additional Funding
5:12 - Flaws in Thrasio's Business Model: Acquisition at Peak Sales
5:56 - Margin Compression and Its Impact
6:43 - Double Whammy: Sales Decline and Margin Drop
7:18 - Leverage and Increasing Interest Rates
7:57 - Inventory Management Issues
8:38 - Challenges with Replacing Founders with MBAs
9:14 - The Strength of the Amazon Ecosystem
10:03 - Amazon's Growth and New Collaborations with Social Platforms
10:45 - NUOPTIMA's Approach to Amazon Brand Acquisition
11:24 - Opportunities in Acquiring Amazon Brands and Tips

???? Key Points Discussed:
• Thrasio's Business Strategy
• Amazon FBA Model Insights
• Causes of Thrasio's Financial Issues
• The Aggregator Market Dynamics
• Implications for Amazon Sellers and Investors
• Top 3 Factors when Acquiring a Brand

???? Engage with Us: Share your thoughts in the comments below. What do you think led to Thrasio's downfall? Do you see a future for brand aggregators in the e-commerce space?

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#Thrasio #AmazonFBA #Ecommerce #BrandAggregator #Bankruptcy