3 Digital Marketing KPIs B2B Companies Overlook But Shouldn’t

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Most B2B dashboards still worship vanity metrics. If your reporting stops at MQLs and CTRs, you’re missing the levers that actually move revenue.

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-Pipeline Velocity — how fast qualified dollars move
-Buying-Committee Penetration — whether the right roles are engaged
-Content-Assisted Revenue — proof that content helped win, not just trend

Audit these three and you’ll upgrade the scoreboard—and the outcomes.

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