As a Pinterest Ads Strategist with a passion for helping businesses thrive, I’ve had the incredible opportunity to delve into the world of health-focused e-commerce. The results? Nothing short of remarkable. ????
How did we do it? Here’s the secret sauce:
1. Targeting - knowing how to choose the correct campaigns, interests & keywords is key to setting up your campaigns for success.
2. Visuals - designing inspirational creatives with strong messaging evidently helps with conversions.
3. Testing & optimizing - analyzing the data at every level is super important for making proper optimizing decisions.
4. Cross referencing with 3rd party tools - the Pinterest ads dashboard data needs to be compared with any 3rd party analytics tool to see what is actually moving the needle in your ad strategy.
5. Patience - buying behaviour on Pinterest is longer than other platforms. This means results come through a little later than most platforms. Sometimes, spending a lower daily budget for a longer period of time on Pinterest can help you scale more successfully than burning through cash in 3 days.
Have you tested Pinterest ads for your e-commerce business?
How did we do it? Here’s the secret sauce:
1. Targeting - knowing how to choose the correct campaigns, interests & keywords is key to setting up your campaigns for success.
2. Visuals - designing inspirational creatives with strong messaging evidently helps with conversions.
3. Testing & optimizing - analyzing the data at every level is super important for making proper optimizing decisions.
4. Cross referencing with 3rd party tools - the Pinterest ads dashboard data needs to be compared with any 3rd party analytics tool to see what is actually moving the needle in your ad strategy.
5. Patience - buying behaviour on Pinterest is longer than other platforms. This means results come through a little later than most platforms. Sometimes, spending a lower daily budget for a longer period of time on Pinterest can help you scale more successfully than burning through cash in 3 days.
Have you tested Pinterest ads for your e-commerce business?
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- E commerce Divers
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