1.u lakhs to 450 crores story of @TheSouledStoreOfficial

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The Souled Store is a direct-to-consumer (D2C) merchandise platform founded in 2013 by four friends who were passionate about pop culture and felt there was a gap in the Indian e-commerce market for official merchandise: Vedang Patel, Aditya Sharma, Rohin Samtaney, and Harsh Lal.

The founders, who include engineers and a lawyer, started the company with an initial investment of INR 1.75 lakh and a cupboard full of clothes. They noticed that while Amazon and Flipkart offered many options, the niche for pop culture merchandise was largely unexplored. The founders wanted to share their passion with people who like to incorporate their favorite characters into their everyday wear. They began by focusing on apparel, especially t-shirts, and quickly secured licenses with major studios like Disney and Warner Bros. to offer merchandise featuring characters from Star Wars, Marvel, and DC Comics.

The Souled Store has since grown to over 150 people and opened physical stores in select Indian cities. The company has also built a strong presence on social media platforms like Facebook and Instagram.

#business #success #reels #india